Currently in the concept and schematic design stages, our studio is acting as the lead designer for two new boutiques for a well-known ethnic fashion brand. The design challenge lies in creating a space that feels both “charming” and “subservient”—a serene environment that doesn’t compete with the brand’s famously elaborate and intricate garment designs.

Our concept embraces understated luxury, utilizing a palette of neutral tones and tactile, hand-plastered surfaces. By introducing soft architectural curves and integrated natural greenery, we are creating a calming, organic backdrop. This minimalist approach serves to highlight the vivid colours and complex textures of the ethnic wear, ensuring the fashion remains the undisputed focal point of the customer journey.